

“Through the lens of his own recovery, a filmmaker offers an intimate look inside the billion-dollar addiction treatment industry where young people are bought and sold for their insurance policies and ushered into a system designed to keep the sick.”
What is the Shuffle?
The Shuffle is a process by which clients are cycled through a rinse-and-repeat style of addiction ‘treatment’ for maximum profit. It’s insurance fraud and can generate up to one million dollars a year per person in insurance reimbursements. From the outside, it may look no different than legitimate treatment.


How to Find Help
- Always start local.
- If you have a regular doctor, ask for a local referral to a trusted provider in the substance use disorder treatment field.
- If you have insurance, call the number on the back of your insurance card and ask them to email you a list of in-network treatment provider referrals in your area.
- If you don’t have insurance, your nearest hospital can likely provide you with local resources.
- If you are using the Internet to search, DON’T! Use a trusted resource who has worked in addiction treatment for at least 10 years and has a good reputation.
- Social media is not a reliable place to seek treatment referrals. DO NOT USE it for this purpose.
- Avoid 1-800 numbers and third-party referral services at all costs.
- The best way to ensure you or your loved one receives treatment suited to your specific needs is to talk with a facility directly, ideally, one you can go see with your own eyes.
- Under no circumstances should anyone be offering incentives to come to a particular facility, including covering your insurance deductible or transportation expenses.
- If you’re on the phone, who are you speaking to, and what is their relationship to or role at the facility?
- Who owns the treatment facility or sober home?
- How long has the particular facility been open?
- If it’s a treatment facility, who is the medical director? Look them up.
- Who runs the groups, and what are their qualifications?
- How many clients are in the given program?
- If it’s a sober home, is the owner in recovery? Who is the manager?
- How is drug testing handled in the sober home?
- Do they use disposable cups or cups provided by a lab?

The cost of drug testing
$20
Disposable Urine Test (Walgreens)
$1,500-$5,000
Lab-Tested Urine (through insurance)
Treatment Industry Annual Revenue

World Premiere SXSW 2025
All Screenings at Alamo Lamar

March 8th – 6:45 PM – Lamar #3, Austin, TX
March 11th – 2:30 PM – Lamar #9, Austin, TX
March 12th – 6:15 PM – Lamar #9, Austin, TX
Impact Objectives
- Empower individuals with information
- Broaden the national conversation around addiction
- Introduce ideas for change
- Target the institutions financing and perpetuating the cycle
Stay Informed. Take Action
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